Easy Morning Skincare Routine Clean your face: wipe off the overnight product build-up and dirt. Apply toner: helps in removing any remaining bits of oil and dirt left behind by a cleanser. Apply essence: a lightweight, hydrating liquid, designed to help prepare skin for moisturizer. Apply serum: Serums are highly concentrated solutions that target and solve specific skin problems. Apply SPF: Sunscreen protects your skin from sun damage, which can lead to wrinkles and spots.